Toyota also cut the starting price of the Corolla hybrid

It’s common for new-vehicle MSRPs to increase by amounts at least by a few hundred dollars every year, and in some years, to see an increase midyear. One solution Toyota is looking into, according to the report from Automotive News, is increasing the frequency of price jumps.

Another method of raising prices that a lot of automakers, including Toyota, have been using recently is to drop base models, effectively raising the price of entry. Just last month, the company dropped the base L sedan from its Corolla lineup, resulting in an $1125 higher starting price

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